SIGNAL
Ideas, investigations and field notes on narrative design, creative technology and connected intelligence.
“In an era of synthetic noise, the only thing that survives is the story.”
SIGNAL examines how film, interactive media, intelligent systems and spatial experience are changing the way organisations communicate, sell, teach and guide. It is where we test ideas, document the thinking behind our platforms and look beyond the surface of emerging technology.
Strategy, systems and experience.
Long-form thinking on the commercial and cultural shifts shaping modern storytelling, visitor experience and intelligent systems.
How Interactive Property Marketing Platforms Are Changing Off-Plan Sales
From first impression to qualified buyer journeyWhy the next generation of property platforms must connect CGI, live information, buyer guidance and conversational support.
Explore the platform
The Accessibility Information Gap
Why accessibility information needs to be accessible tooThe information often exists. Accessing it is still difficult. Early observations from disabled people, accessibility advocates and community testing around SENSE.
Close the gap
Stories That Move Markets
Why transmedia is the real return on narrative investmentWhy connected story ecosystems create more durable value than isolated campaigns and disconnected content.
Explore the ecosystem
The Great Filter
Surviving the post-Google search eraAI search engines look for usable answers rather than lists of links. The question is whether your organisation becomes a cited source or disappears from the response.
Be the answer
Architecture with an Ear
Why physical buildings are learning to listenHow conversational visitor guidance can turn complex venues into more responsive and inclusive environments.
Step insideHave a story, system or experience worth developing?
Bring us the opportunity, challenge or unfinished idea. We will help define what it could become.
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