Creative technology &
storytelling case studies.
Selected work across brand creation, film, ecommerce, interactive experiences, intelligent systems and physical environments.
DESHINO
An independent graphic culture connecting identity, original artwork, apparel, framed editions, ecommerce, film, sound and an immersive interactive world.
Live brand and digital world
Independent Graphic CultureBrand · Commerce · Storyworld
How far can one story travel when brand, product, commerce and experience are designed together?
DESHINO is an independent graphic culture built across brand strategy, original artwork, apparel, framed editions, ecommerce, film, sound and immersive digital experience.
Its focused ecommerce store provides a familiar route to purchase. DESHINO World opens a second entrance through cinematic environments, objects, characters, sound and interactive product discovery.
Connected approach
Naming, identity, artwork, product development, ecommerce, fulfilment, film, sound and storyworld design were developed as one connected ecosystem, allowing every encounter to deepen the same culture.
100 Years of Sound
A centenary experience connecting archive storytelling, cinematic content, product discovery and conversational technology inside a specialist audio store.
Film, sound and interactive retail
A company anniversary becomes something visitors can watch, hear and explore.
100 Years of Sound turns a retail centenary into an interactive journey through the people, products and listening cultures that shaped the business.
A cinematic archive film plays through the store’s existing display and audio equipment. Visitors can then use a conversational archive to explore moments from the company’s history, ask questions and connect those stories to products in the space.
Connected approach
Film, sound, archive material, conversational technology and physical retail design work together as one experience without requiring unfamiliar or impractical hardware.
The Impossible
A cinematic advert for Visually Sonic’s AI video production service, built as a surreal festival campaign world through generative video, visual direction, editing, music and sound design.
Film and AI video production
What if the advert itself became proof of the service?
The Impossible is a cinematic AI commercial created for Visually Sonic’s AI video production service. Rather than making a generic sample advert, we created a high impact campaign film for the service itself.
The film is set inside a surreal desert festival where Victorian machinery collides with future sound systems, fire, dust, brass, steam and cinematic spectacle. The result is a premium visual world designed to show what can be achieved when generative video is directed with taste, story, editing and sound.
Connected approach
The project combines campaign concept, visual direction, generative video production, edit, music, sound design, poster imagery and launch assets into one coherent campaign world.
Priory Developments
CGI visualisation, an interactive development website and conversational buyer guidance.
CGI, web and AI guidance
Helping buyers understand a development before they could walk through it.
Priory Developments required a digital sales experience capable of communicating the quality, specification and location of a new residential scheme before completion.
We created architectural CGI, an interactive development website and a conversational property guide capable of answering approved questions about homes, fixtures, schools, transport, council tax and local amenities.
Connected approach
The visualisation, development information and buyer guidance were treated as one journey rather than separate marketing assets. This project became the design foundation for the wider Synth Space™ platform.
Being Millie Carter
An episodic virtual character designed across film, audio, social content and conversational interaction.
Episodic narrative system
What happens when a fictional character is designed to live beyond a single film?
Being Millie Carter is an original narrative project exploring how a virtual character can remain coherent across episodic film, podcasting, music, social media and live conversation.
We developed Millie’s visual identity, voice, backstory, tone and recurring narrative world before extending the character into generative film and a conversational prototype. The project demonstrates how an organisation could build an enduring virtual identity rather than commission a single avatar or campaign asset.
Connected approach
Character strategy, cinematic production and conversational design were developed as one system so that the personality remains recognisable across every format.
The Living Frontier
A large scale Wild West themed environment designed from concept through fabrication documentation.
Concept to installation
The architecture was not decoration around the experience. It was the story.
This large scale themed entertainment project transformed an indoor venue into a multilevel Wild West environment containing streets, façades, play structures and recognisable narrative locations.
The work covered concept development, spatial planning, CAD, steel and fabrication drawings, visual storytelling and project coordination through to the completed installation.
Modern extension
Today, the same physical story environment can extend through digital characters, interactive booking journeys and location based narrative experiences.
The Kingdom of Gangani / KidsTown
A 24,000 sq ft themed venue built around an original mythology and launch story.
24,000 sq ft story world
A family entertainment venue designed around a world, not simply a collection of play equipment.
KidsTown transformed a 24,000 sq ft warehouse into a themed family environment built around an original fictional culture known as the Gangani.
The narrative informed the volcano, castle, streets, characters and ceremonial elements of the venue. A cinematic launch film and interactive brochure website extended the world beyond the building and introduced visitors to its mythology before arrival.
Connected approach
The project combined world building, physical design, digital communication and live activation, establishing the foundations of the connected narrative environments Visually Sonic develops today.
What could your connected experience become?
Bring us the challenge, audience or opportunity. We will identify the story, systems and experiences required to connect it.
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