How we handle personal information.

The organisation responsible for this website.

Visually Sonic Ltd is the controller of personal information collected through visuallysonic.com and through direct contact with the studio.

Registered office: Third Floor, 86–90 Paul Street, London, EC2A 4NE. Company number: 15071663.

Information you provide and information created through use.

Information you provide directly

• name, organisation, role and contact details;
• project enquiries, budgets, preferred timescales and project information;
• appointment information submitted through Calendly when that service is enabled;
• messages or information submitted through Voiceflow or other conversational interfaces;
• newsletter preferences and email address if a newsletter is introduced;
• correspondence, meeting notes and other information supplied during a business relationship.

Information collected automatically

• IP address, device, browser, operating system and approximate location;
• pages viewed, links selected, referral source and interaction events;
• cookie identifiers, advertising identifiers and consent preferences;
• video, audio and embedded-media interaction data;
• technical logs used for security, diagnostics and website operation.

Purposes for which information may be processed.

• responding to enquiries and assessing potential projects;
• delivering contracted services and managing client relationships;
• arranging calls, demonstrations and meetings;
• operating, securing, troubleshooting and improving the website;
• understanding website performance and audience behaviour where consent has been given;
• measuring advertising performance and creating marketing audiences where consent has been given;
• providing embedded video, audio, scheduling and conversational functionality where enabled;
• sending newsletters or marketing communications where legally permitted;
• maintaining legal, accounting and business records;
• preventing misuse, fraud, spam and security incidents.

The legal grounds we rely upon.

Where we rely on legitimate interests, we consider whether those interests are necessary, proportionate and compatible with your rights.

Organisations that may process information for us.

Depending on the features in use, personal information may be processed by:

• Webflow for website hosting, delivery and potentially form handling;
• Formspree for project enquiry submissions;
• Calendly for appointment scheduling;
• Voiceflow for conversational website experiences;
• Google for analytics, Tag Manager, advertising and related measurement services;
• Meta for advertising measurement and audience tools if activated;
• LinkedIn for advertising measurement if activated;
• YouTube, Mux and Spotify for embedded media;
• Cookiebot for consent management and cookie classification once installed;
• a future newsletter provider if a newsletter is introduced;
• professional advisers, contractors and technology suppliers where reasonably necessary.

Advertising, analytics and newsletters.

We may use Google Ads and may introduce Meta or LinkedIn advertising. Advertising and analytics technologies that are not strictly necessary will be controlled through the website’s consent system.

If you subscribe to a newsletter, you will be able to unsubscribe using the link in each message. We will not sell personal information to advertisers.

Where information may be processed.

Some service providers may process information outside the United Kingdom, including in the United States or European Economic Area. Where required, transfers will be protected using recognised safeguards such as adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses or another lawful mechanism.

How long information is kept.

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting and contractual requirements.

• unsuccessful or inactive project enquiries will normally be reviewed for deletion after 24 months;
• client and financial records may be retained for up to seven years after the relevant financial period or relationship;
• marketing information is kept until consent is withdrawn, an objection is made or the information is no longer useful;
• analytics, advertising and consent records follow the retention periods configured in the relevant platforms.

Choices available under data protection law.

Depending on the circumstances, you may have rights to request access, correction, deletion, restriction, portability or objection to processing, and to withdraw consent at any time.

Withdrawing consent does not affect processing that was lawful before withdrawal. You may also change cookie choices through the Cookie Settings link once the consent system is installed.

Questions about your information.

We may update this policy when services, legal requirements or processing activities change.