Film, audio, social content, interactive websites, conversational AI, visitor guidance and immersive learning, built around one coherent character-led brand system.
When a radio broadcast about the Artemis II moon mission seeps into my dreams, I find myself aboard a space rocket with a designated crew, one of which weirdly is my elderly neighbour Stan who blocks the toilet. Somehow, I became the designated space plumber. What followed was A NIGHTMARE!
People in the comments asked 'what's with the guy and the sandwich?'.So what started as a simple interview became something else entirely. A journey through decades of history from Manchester to Vietnam, Beirut to Paris. From the 1960s to present day. All through the eyes of someone who lived it all. Stan's not just a retired guy next door. His story spans underground movements, lost loves, and secrets he's kept for fifty years.
After being told my presentation skills need a "human touch," I take the ultimate London risk: an open mic night at a comedy club. Follow me as I roam the city for inspiration whilst analysing the comedy greats, before stepping on stage in a basement club in Hoxton with unexpected results.
'Being Millie Carter' is a London documentary vlog series following an AI American intern with an Irish accent navigating life in London, British culture, and the chaos of human social interactions.
Brands create mascots, ambassadors and campaign characters, but they often remain trapped in a single format.
Millie was built to move across the formats a modern audience actually uses: film, voice, audio, social and live interaction.
Episodic films give the character a story arc, emotional range and a reason for audiences to come back.
The 'Being Millie Carter' Soundtrack gives the character an emotional signature: part London diary, part comedy score, part cinematic identity system.
Each track is treated like a single from inside the Millie Carter universe, giving every episode its own sonic texture while keeping the wider character identity intact.
Swipe through stills from the episodes, designed as cinematic fragments from a character led transmedia system.
Episode Stills
This short film explains how we built the 'Being Millie Carter' world from character creation, story, voice, music, episodic video, social presence and conversational AI.
The same approach can be adapted for brands, venues, learning systems, visitor experiences and product worlds.
Millie shows the mechanism. The commercial opportunity is much wider.
A character world can entertain, explain, guide, train, sell, onboard, support and represent a brand across different environments. The same character can appear in a campaign film, answer questions on a website, host a podcast, guide visitors through a venue, support staff training or become part of a wider digital experience.
A character can help families plan their visit, explain ride access, answer practical questions and continue the story before and after the day itself.
A hotel character can answer guest questions, explain rooms, recommend experiences, introduce the local area and support service teams.
Staff can watch the character in a micro drama, then interact through role play, branching scenarios and conversational learning.
A character can explain apartments, availability, location, amenities, specifications and buyer questions inside a branded sales environment.
A historical figure, curator or fictional guide can help visitors understand exhibitions, collections, routes and practical information.
A character can explain features, create repeatable social content, answer questions and give a product a voice people recognise.
Once the character has a voice, a memory, a visual identity and a role, it can move beyond entertainment. It can become a guide, host, trainer, ambassador or interface inside a wider brand experience.
A branded character does not have to stop at entertainment. It can become the friendly interface for visitor guidance and accessibility information.
For a theme park, stadium, museum, hotel or attraction, the same character world can carry practical information through a voice that already belongs to the brand. It can answer questions about step free access, quiet spaces, toilets, arrival, sensory needs, food, routes, queues and what to expect before people arrive.
Explore Sense™ visitor guidance →Hear how a branded character can answer practical access questions without breaking the world of the brand.
A character world can turn training into drama, role play and simulation.
For LEAIP, the same approach can be used to create micro drama training worlds where learners watch a scenario, understand the people involved, then interact with characters through conversational learning. This can support empathy training, customer service, accessibility awareness, sales onboarding, leadership communication and internal culture.
Explore LEAIP learning systems →Not every project needs the full Millie treatment. Some brands need a strategic sprint. Others need a prototype. Some need a working character interface inside an existing service.
Define the character, audience, story world, media channels, commercial purpose and rollout plan.
Start here 02Create the character identity, voice, visual system, short proof of concept and audience test material.
Prototype 03Turn the character into a website, campaign, venue or product guide that can answer questions and direct attention.
Make it useful 04Build the full ecosystem across film, audio, social, web, conversation, learning and ongoing content architecture.
Build the worldCharacter worlds are one expression of our wider narrative and transmedia practice, where stories move across physical spaces, digital platforms, film, audio, interaction and visitor experience.
