Start a Project
Digital Experience Design

Interactive websites, platforms and story-led journeys.

Most websites ask people to read, search and work things out alone. Visually Sonic designs digital experiences that guide audiences through complex propositions, places, products, learning journeys and decisions.

Choose your journey Discuss a digital experience
Choose your journey

What does your audience need to do?

Every digital experience starts with a user need. Choose the journey that best describes your audience, then the page expands into the experience pattern behind it.

Swipe sideways ← →
01Understand something complexInteractive explainers and UX for complex propositions.→ 02Explore a place before visitingDigital twins, CGI and visitor guidance.→ 03Ask questions before decidingConversational AI for websites and AI concierges.→ 04Compare options before buyingDigital sales platforms and decision-support interfaces.→ 05Learn through a scenarioImmersive learning and scenario-based training.→ 06Meet a character or guideVirtual brand ambassadors and story-led interfaces.→
Journey patterns

Six ways a digital experience can move people forward.

Each journey pattern shows a different reason to build an interactive digital experience. The content is useful for search, but the section is designed as a guided product experience rather than a static list.

Complex proposition
ExplainBreak it open

Layer ideas into clear steps.

GuideShow the route

Help users find their path.

ActNext step

Move from understanding to enquiry.

01 · Understand

When your offer is too complex for a flat page.

Interactive website design helps audiences understand services, platforms and products that need context, sequence and choice. We design digital experiences that turn complex propositions into clear guided journeys.

Digital experience designInteractive website designUX for complex services
Explore digital experiences
Place experience
CGISee the place

Make an unbuilt location tangible.

MapExplore area

Reveal location value.

VisitPlan ahead

Answer practical questions.

02 · Explore

When people need to experience a place before they arrive.

Digital twins, CGI environments, maps, virtual tours and visitor guidance can turn a place into an interactive digital journey. This is valuable for property marketing, destinations, venues and visitor attractions.

Digital twin for real estateInteractive property marketingVisitor experience design
Explore Synth Space
Question layer
AskCan I bring a dog?

Users ask natural questions.

AnswerYes, here is how

Approved knowledge responds.

GuideNext best step

Move users forward.

03 · Ask

When static pages leave too many questions unanswered.

Conversational AI for websites can act as a guide, concierge, mentor or visitor support layer. We design agents that answer approved questions and sit inside a wider digital experience.

Conversational AI for websitesAI website conciergeVisitor guidance agent
Explore conversational agents
Decision support
CompareOptions side by side

Reduce uncertainty.

DataAvailability

Show live or structured detail.

ConvertEnquire

Make action obvious.

04 · Compare

When the user needs confidence before taking action.

Digital sales platforms help audiences compare options, understand value, review data, calculate outcomes and make a more informed enquiry. This supports premium property, products and complex service sales.

Digital sales platformGuided buyer journeyLead capture design
Explore property platforms
Scenario interface
ScenarioWhat would you do?

Place learners inside a moment.

PracticeChoose response

Make decisions safely.

ReflectLearn why

Support behaviour change.

05 · Learn

When information needs to become practice.

Immersive learning platforms and scenario based training use story, interaction and conversation to help people practise judgement. The interface becomes part of the learning experience rather than a container for content.

Immersive learning platformScenario based trainingInteractive learning experience
Explore LEAIP
Digital guide
CharacterMeet the guide

Give the experience a voice.

MediaFilm and audio

Extend the character world.

ChatContinue live

Let the guide respond.

06 · Meet a guide

When a brand needs a voice people can return to.

Character led digital experiences can turn a brand, venue, platform or learning system into something more human. A digital guide can appear in film, audio, web, social content and conversational systems.

Virtual brand ambassadorAI character developmentCharacter led interface
Explore character worlds