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Film / AI Video Production

Cinematic AI Video Production

Cinematic film and AI video production for brands. Commercials, launch films and campaign content created through story, direction, generative production, editing, music and sound.

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CommercialsBrand filmsAI videoAnimaticsLocalisationSound
The production route

Choose the method the idea needs.

AI is one production method, not the answer to every brief. We choose live action, hybrid or generative production according to the story, audience, timescale and intended use.

Cinematic still from MUTE by Visually Sonic
Real people / real places / documentary truth

When authenticity has to be lived.

Live action remains the right choice when genuine testimony, human performance, a real location or documentary credibility is central to the idea.

Brand filmInterviewDocumentaryEvent
Hybrid film production combining cinematic direction, CGI and generative imagery
Live action / CGI / AI / post production

Use each tool where it adds value.

Real footage, products and people can be extended with CGI, generative environments, motion design, synthetic production and carefully finished post production.

ProductLaunchCampaignWorld building
Generative AI video production still from The Impossible
Imagined worlds / early ideas / impossible scale

Make visible what cannot yet be filmed.

Generative production is powerful when the world is surreal, the product is not yet built, several creative routes need testing or conventional production would restrict the idea.

AI commercialAnimaticConcept filmPrevisualisation
01

Commercials

Cinematic advertising and campaign films for broadcast, web and paid media.

02

Brand & launch films

Films that introduce an organisation, product, place, platform or new proposition.

03

AI animatics

Directed concept films for testing routes, securing approval and reducing uncertainty.

04

Product visualisation

Make an early product, service or environment feel tangible before launch.

05

Campaign assets

Hero films, cutdowns, social formats, stills, captions and market versions.

What we create

Campaign films designed for attention, launch and belief.

We create AI adverts, brand films, product launch videos, social campaign edits, pitch films and impossible campaign worlds with a directed creative process.

Bass ripples in white desert sand in front of The Impossible stage
AI adverts

Short films that stop the scroll.

Cinematic AI adverts for brands, products, services, campaigns and events. Built for websites, paid social, launch campaigns, presentations and brand awareness.

15 second cut30 second cutHero film
Two festival characters kissing inside The Impossible campaign world
AI brand films

Make the brand feel like a world.

Brand films that use generative video, cinematic editing, sound and visual direction to communicate mood, story, identity and ambition.

Brand filmLaunch storyHero edit
Penny farthing reveller in a surreal festival world
Pitch films

Sell the idea before it exists.

Fast cinematic films for agencies, founders and teams that need approval, investment or creative confidence.

Production language Used badly, AI looks generic. Used well, it becomes a new production language.

Our process combines concept, visual direction, generative production, editing, music, sound design and campaign thinking.

View process
Aerial silk performer from The Impossible showcase film
Product launch films

Create desire before launch.

Launch videos for products, platforms, places and services that need to feel premium before a full campaign is funded.

The Impossible stage set design with brass machinery and future sound systems
Impossible campaign worlds

Build visual worlds that would be difficult to stage.

Surreal festivals, future cities, imagined venues, luxury visual systems and story led brand universes for campaigns that need to stand apart.

Hero videoStill framesLaunch assetsSocial edits
Speaker From The Impossible film
Social campaigns

One world, many assets.

Hero films, vertical edits, square crops, thumbnails, poster frames and short campaign assets for social platforms.

Production assurance

Creative freedom. Production control.

Every commissioned AI production includes a Production Provenance Record: a clear account of the materials, tools, decisions, permissions and approvals behind the final delivery.

Visually Sonic / Project recordWhat sits behind the frame.
Production provenance recordDocumented workflow
01 / Source assets

Know what entered the process.

We distinguish between client supplied materials, original studio work, commissioned elements and licensed references so the origin and intended use of key assets remain clear.

  • Client brand and product assets
  • Original production material
  • Licensed music, stock and references
  • Asset ownership and intended use
02 / Model register

Know which systems were used.

The record identifies the principal image, video, voice and audio models used in production, their role and the commercial terms reviewed at the time of the project.

  • Provider and model name
  • Production role and date used
  • Relevant commercial usage terms
  • Material workflow changes
03 / Prompt record

Record how approved images were developed.

Key prompts, references and selected generation decisions are recorded where the tools make this available, creating a useful trail from creative direction to approved frame.

  • Key prompts and references
  • Selected generation routes
  • Material refinements
  • Approved visual direction
04 / Rights and consent

Protect people, voices and brand material.

Identifiable likenesses, cloned voices, supplied assets and licensed material are treated as rights questions, not simply production shortcuts.

  • Talent and likeness permission
  • Voice consent and intended use
  • Music and stock licensing
  • Territory and media scope
05 / Human approval

People remain responsible for the result.

Storyboards, style frames, test sequences, edits and final masters pass through defined client and studio approval points before the work progresses.

  • Creative and brand review
  • Product and claim accuracy
  • Representation and audience context
  • Final client sign off
06 / Delivery notes

Release the work with the right context.

Final delivery records formats, usage, relevant platform disclosure requirements and available provenance metadata such as Content Credentials.

  • Masters, cutdowns and formats
  • Usage and release scope
  • Platform disclosure notes
  • Available Content Credentials
Important

The record documents our production workflow and the information available to us. It supports client review but does not replace specialist legal, regulatory or media clearance advice where a campaign requires it.

Selected film work

Different stories. Different production languages.

Commercial demonstration, independent film, brand launch and character storytelling, each shaped around a different creative purpose.

01 / AI commercial

The Impossible

A surreal campaign world shaped through generative production, cinematic direction, editing, original music and sound design.

View case study
02 / Narrative film

MUTE

A cinematic narrative project exploring character, identity, atmosphere and emotional tension through image, performance and sound.

03 / Brand launch film

DESHINO

A founder story and launch film created as the emotional entry point to a wider graphic culture, brand world and ecommerce experience.

Enter the case study
04 / Episodic character film

Space Plumber

An original generative short from Being Millie Carter, selected for global online screening through Lift Off Global Network.

Explore the character world
Loading film
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01 / 04
Directed Production

A Process built around taste, rhythm and control

The difference between generic AI content and premium AI video production is direction. We treat the work like a commercial film process, from campaign idea to edit, sound and delivery.

Directed AI video production frame from The Impossible
01 / 06 · BriefDefine the job.
01 / BriefPurpose

Creative Concept

We define the audience, message, intended response, channels, markets, duration, deliverables and any rights or disclosure considerations before deciding how to produce it.

AudienceObjectiveUsage
02 / DirectionStory

Shape the narrative and visual language.

The treatment establishes the central idea, structure, tone, casting approach, environments, camera language, colour, pace and role of sound.

TreatmentScriptArt direction
03 / PrevisualisationControl

Resolve the look before full production.

Style frames, storyboards, animatics or test sequences establish characters, products, locations and movement before the main production commitment.

Style framesAnimaticTest sequence
04 / ProductionCraft

Direct every shot towards the same idea.

Live action, CGI, animation and generative tools are used according to the agreed route. Continuity, performance, camera and brand details are reviewed throughout.

FilmCGIGenerative video
05 / FinishEmotion

Edit, grade, score and sound design.

The film becomes coherent through structure, rhythm, grading, typography, original music, voice, atmosphere and detailed sound design.

EditGradeMusic & sound
06 / DeliveryRelease

Master, version and document the work.

Final assets are supplied in the agreed formats with cutdowns, captions, market versions and the Production Provenance Record where AI forms part of the commissioned production.

MastersVersionsProduction record
Ways to work

Choose the production route that fits the moment.

Some clients need one standout campaign film. Others need a launch system with cutdowns, stills, formats and campaign direction. These routes keep the offer clear without reducing the work to generic packages.

Route oneFilm

Campaign Film Sprint

For brands, founders or agencies that need one strong cinematic AI film with a clear idea, premium visual direction and finished sound.

  • Creative concept and visual direction
  • Generative video production
  • Edit, music and sound design
  • Best for adverts, launches and pitch films
Book a creative call
Route twoSocial

Social Campaign Pack

For brands that need a hero film plus multiple edits, formats and image assets for launch activity, paid media and social platforms.

  • Main campaign film
  • Short edits for key platforms
  • Vertical, square and web versions
  • Still frames and campaign copy support
Discuss social assets
Route threeWorld

Brand World Prototype

For companies that need a wider creative world around a product, service, venue, platform or campaign idea.

  • Campaign concept and hero film
  • Visual world and sound direction
  • Supporting assets and stills
  • Recommendations for web, social and interactive extensions
Build the world
Use cases

For ideas that need to feel real before they fully exist.

AI video production is most valuable when the idea is early, ambitious, expensive, surreal or difficult to stage through a normal shoot.

Product launchShow desire early

Create a cinematic product film before full manufacture, photography or a conventional shoot.

Founder pitchMake vision visible

Turn a platform, service or company idea into a premium film for investors, partners or early customers.

Agency supportWin approval faster

Create a cinematic route for pitch work, campaign approval and creative development.

Place marketingSell atmosphere

Build campaign films for destinations, venues, hotels, property developments and cultural spaces.

Localisation and versioning

One production. Built to travel.

A hero film can become every useful version without losing the idea that made it distinctive. Formats, language, captions, voice and market context are considered as part of the production system.

Format16:9, 9:16 and 1:1 masters
DurationHero edits, cutdowns and bumpers
LanguageSubtitles, voice and lip sync
MarketText, context and cultural review
AccessCaptions and audio description planning
DeliveryPlatform and broadcast specifications

Localisation involving real performers, identifiable likenesses or cloned voices is scoped around explicit permission and the intended territories, media and duration. Appropriate language and cultural review can be arranged according to the brief.

Landscape AI campaign film format
Square social campaign film format
Vertical social campaign film format
Route 01 / Test

AI animatics

Explore several creative routes, test a proposition and build internal confidence before committing the full production budget.

Discuss an animatic
Route 02 / Produce

Hero films

Create the central commercial, brand film or launch asset through the production method best suited to the idea.

Discuss a film
Route 03 / Scale

Campaign versions

Extend one approved idea across channels, durations, languages and markets with clear review and delivery control.

Discuss versioning
Questions before commissioning

AI video production, answered with clarity.

The right route depends on the idea, the people and products represented, where the film will appear and what the organisation needs to approve.

01What is AI video production?

AI video production uses generative image, video, voice or audio systems within a directed film process. At Visually Sonic that process can include strategy, scripting, art direction, previsualisation, generation, CGI, editing, grading, original music, sound design, versioning and delivery.

02Can AI generated video be used in advertising?

Yes, but the normal advertising rules still apply. Claims, product representation, endorsements, audience suitability and responsibility for the final advert do not disappear because AI was used. Platform disclosure requirements and any specialist legal or clearance review should be considered during production.

03Do AI adverts need to be labelled?

It depends on the content, platform, market and degree of synthetic alteration. Some platforms require disclosure for realistic AI generated or substantially altered media. We record the intended channels and supply relevant delivery notes, but clients should obtain specialist advice where the release context creates uncertainty.

04Who owns the finished film?

Rights in the final edit and original commissioned elements are transferred or licensed according to the agreed project scope. Underlying software, models, supplied assets, stock, music and third party materials remain subject to their own terms. These distinctions are documented in the proposal and production record.

05Can confidential brand material be protected?

Yes. Confidentiality requirements, approved providers and the treatment of supplied material should be agreed before production. We can work under NDA and avoid introducing sensitive assets into unsuitable public workflows. The appropriate technical approach depends on the sensitivity of the project.

06Are prompts, models and source assets recorded?

Every commissioned AI production includes a Production Provenance Record covering principal models, key prompts and generation decisions where available, source asset categories, permissions, approvals and delivery notes. It documents our workflow without pretending that unavailable model training data can be independently verified.

07When should a brand use traditional, hybrid or generative production?

Traditional production is strongest when real testimony, performance or location truth matters. Generative production is valuable for imagined worlds, early products, concept testing and difficult scale. Hybrid production combines real material with CGI, AI and post production when each method has a useful role.

08How is film and AI video production priced?

Projects are quoted around the brief rather than a generic price per second. Scope depends on duration, number of scenes, production route, realism, approvals, revisions, sound, formats, markets, localisation and usage. A focused call is usually enough for us to recommend a route and prepare an estimate.

Start a film project

Bring us the brief. Or the beginning of one.

Tell us what the audience needs to feel, understand or do. We will recommend the story, production route and most useful place to begin.

Discuss a filmBegin with a Story Sprint
Film / AI video / Edit / Music / Sound / Campaign assetsChristchurch · London